Friday, 16 August 2013

Unveiling Nigeria’s Hottest Music Video Director Mattmax


The story of Mattmax, a creative music video director who D’banj describes his creativity as “out of this world”, reminds one of these bible verses “despise not the days of thy little beginning” and “whatsoever thy hand finds to do; do it with all your might”.

Born to Christian parents and christened Matthew Abiodun Aina, who later got the name Mattmax from a friend who sees his ideas flowing through his mind as maximum. The Computer Science graduate from Yaba College of Technology journeyed into visual effects because of the passion he has for entertainment which was fueled by the challenge he got from Remi Oni who used to be the graphics editor of erstwhile Global Sound which Femi Aderibigbe- Kwame used to present.

Mattmax said “Having seen what Remi does with visuals then, I tried reaching him on phone for over six months, and when I eventually got in touch he asked me to challenge him. I was confused looking at what he had achieved then but accepted the challenge and locked myself up for one whole year doing research and read a lot about visual effects and that’s why I am here today”. Without any formal training, his creativity instantly got him a slot on a Delta State project which he did for close to 3 years. After which he came to Lagos and shot Slim Joe’s “Oti Yan Yan” music video, which enjoyed some airplay, and did a couple of montage amongst which was Nigerian Comedy Awards.

He presently has a lot of videos enjoying massive rotations on TV stations to his credits amongst which are Dbanj’s “Don’t Tell Me Nonsense”, Donna Diva “Gaga”, Danny Young “Omo Lepa”, Olamide’s “Voice of the Street”, KaySwitch’s “ For Example”, Timaya “Ekolomba”, Habida “Light Up”, Brain “Watcha U Looking At” and “Lubadi” , Lace “Gba Be”, and hosts of other videos from established and new acts. Coming from a rough background, he is trying to make people know that he can do things differently despite its challenges. “Without forgetting people who constantly look down on us because they feel the top is meant for them alone.

The story’s changing now”, he added. Mattmax who is driven by passion for what he does, aspires to build a film village where anyone can walk into and find any type of set that would suit any kind of production budget; be it high budget, medium budget or low budget in the nearest future. He also added that he looks forward to shooting for the likes of Chris Brown, Rick Ross and a host of others.














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