It was all fun and excitement as the contestants of the Nigerian Idol Season 3 spent an activity full day on the island with Nigerian pop music star Wi kid on Monday the 25th February 2013. The outing was sponsored by Pepsi.
The Raddison Blu hotel was their first stop as the eager contestants joined Wi kid at the gym for to break a sweat. One lesson they definitely learned from the star was “You must keep fit”. With the type of energy needed to keep the crowd entertained, that is one tip they definitely need to use.
From the hotel, their next stop was some singing lessons from ‘Wee y’. He emphasi ed that they need to “Always believe in yourself and your ability”.
Next up was some airtime with the Beat 99.9 FM. The contestants shared some on air presence with Wi kid and got to meet with Tool O, Bovi who dropped by and the rest of the Beat FM team.
At Johnny Rockets the contestants and Wi kid rocked to exciting music and ate delicious food accompanied by none other than Pepsi. “This is really great. The opportunity of mixing up with a superstar like Wi kid is a good booster to my quest at being really good in my musical career. I appreciate Pepsi’s contribution”, saidAngus Okafor one of the contestants.
Job Emmanuel (Joe Emma) added “Pepsi has been up and on with so many exciting things. It’s really fun and exciting singing along with Wi kid. The experience will linger for a long while. I am very pleased with the good work that Pepsi is doing. Right from the auditioning period, they have shown that they care so much for the contestants”.
Norden Thurston, Head of Marketing Seven-Up Bottling Company Plc said that Pepsi has always been at the forefront of youth culture through music. The brand has been associated with mega superstars likeMichael Jackson, Madonna, Britney Spears and The Black Eyed Peas to name a few. Beyonce was recently signed as the Pepsi global music brand ambassador. To show its belief in the local music industry, Pepsi has also signed artists Wi kid, Tiwa Savage and Lynxxx as its Nigerian music brand ambassadors.
The Head of Marketing also added that global stars have been discovered through the Idols music platform and he hopes the next Wi kid, Lynxxx or Tiwa will be discovered through Nigerian Idols and will go on to have successful careers in the music industry.
Photos : PEPSI Ambassador Wi kid spends the Day with Nigerian Idol Contestants
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