It is important for every music artist to have a professional promotional package that sets him apart from other bands and musicians. Whether you are promoting your music online or trying to get a gig, it is important to have an online presence of your music and you as an artist to compete other bands and musicians. It is very difficult for an upcoming artist to get his work recognized. There are thousands of established artist coming with their albums regularly which makes the job of an upcoming artist even more tougher. I will list few points here that will help you with your online music promotion campaign-
1. Choose appropriate music-
As a musician, your most important goal is of-course to get your music heard. Choosing appropriate music for your promotional package will require some thought. If you are trying to impress radio stations, press, music label companies or popular agents, remember first impression is the last impression. These people receive countless music every day from different musicians, DJ’s and they won’t sit back and listen to your complete album. Make a short demo of your music you consider best to impress the listener before they switch to next.
2. Write a short Biography-
A short biography about yourself is very important. The band which decides to work with you will need some information about you. A bio less than a page is enough and don’t try to make it overly cool or freaky. Maintaining professionalism is always advisable whatever music you deal with.
3. Have a website(s) representing you-
It is very important to have a website representing you and your brand. Don’t go aiming for the overly top best promo blogs/sites if you can’t afford them. Share your music on lotta top rising blogs. The More sites, the larger the outreach. A website presence is very important for your online music promotion campaign as most of the people these days prefer listening to music online, maybe on their smart phones and even label companies and music agents also have an eye online in search of good artists. Ignoring this platform is like closing all doors.
4. Use what I refer to as the “Street Promo”
Music artists and other performers have a great platform of been heard in their own hood. If no one on your street knows your music or recognises you as an artist, then who are you? Get your Music to Popular Bars,Pubs,Cafes etc in your area. Burn and Share your Music with Neighbours who disturb the hood with their sound system. Its much more better if your music is tha major source of noise than some other made track. Make enquiries about Local DJs in your area. Give your tracks to them. Make your hood tha base of your music. Remember, “If u earn that respect in your hood, you’ve earned it for good”.
5. Use Social Networking platforms: Facebook, Twitter, etc.-
Social networking sites like Facebook and Twitter don’t need much of introduction. You probably already have an account here. It is important to connect with your fans in a professional yet creative way and then these sites can prove to be powerful tools for marketing your work, getting recognized and successful. There are many other strategies to promote your music, but these are the basic ones which cannot be avoided as the world is going more and more digitalized.
I would be Dropping more “5Tips to Hi5″ as time goes on.
About the Author:
BigDan is involved in Promotion Services for Upcoming artists. Ace Member of #TeamGoodMusic Group and C.E.O of TGMpromotions. A PR, A&R, OAP, Publicist and lots more. He also expertise in artist promotion and online(Sites/Radio/TV) music promotion, same as TopNotch Events Planning solely for the purpose of promoting Potential Stars. BIGDAN is just the perfect contact for artists planning to take their music from Upcoming to Shooting Stars.
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Written by: @IAm_BigDan || www.iambigdan.wordpress.com Officially #TeamGoodMusic Promotions
5TIPS TO HIGH5 by @IAm_BigDan
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