Friday 15 February 2013

How To Stand Out As An Upcoming Artist

5tips to high5

The internet creates tons of new opportunities for upcoming artists. Becoming famous was never easier and more feasible than these days. Even well-known label bosses claim that there’s no need for a record label to make it in this game. But there’s also a downside to this: Every kid with internet can record songs and publish them online. The internet is literally being flooded with new music every day. And the consumers and fans out there are getting overwhelmed big time. It’s self-evident that standing out becomes more and more important. In this article I’m going to show you 5 tips on how to stand out as an Upcoming artist and set yourself apart from the mediocre masses.

1) Quality IS King

Quality is probably the most important aspect of your music. Most upcoming artists have no idea of quality: Their rhymes are crappy, their mixing and mastering sucks and their overall music just doesn’t sound professional. The easiest way to stand out and make a serious impression is to step up and handle your audio quality. Get yourself a studio with a decent condenser microphone, a better sound card and find someone who will mix and master your songs at least semi-professionally. If you sound professional, people will think you are professional. This single step will put you ahead of most other upcoming artists in this game.

2) Create Your Personal Brand

Think about one item, symbol or idea that fits your identity as a musician. Then implement it into every aspect of your music and appearance. This will help you stand out and create a personal brand. For example: Think of the Motherland crooner, Lagbaja and his distinct traditional attire mask. That was his brand. Get creative and present yourself in a compelling, authentic way. I don’t mean you should get crazy in the name of Branding yourself. The simplest way to do this is by getting yourself a professional logo.

3) Make Yourself Official

No matter how underground and unknown you are, to really stand out you have to look official. Make sure to get that official look of the pros. If you look like a pro your listeners will assume that you are a pro. It’s as simple as that. Here are some tips on how to get a more professional look:  Contact a good graphic designer and get a neat, authentic and customized logo. Make sure to get an official domain (www.yourartistname.com) and find a professional web designer to set up a customized, official website for you. Always use the same logo, pictures, name, domain and format in all your internet appearances. If you post YouTube videos, make sure to use the same or a similar format for titles and descriptions every time. This will create a corporate identity and give you an official look. Get a good promotional body to potray your talent for you.

4) Hop On A Track With A Well-Known Artist

Getting on a track with a well-known artist makes you stand out like crazy. Most self-proclaimed upcoming artists will never do that: They are simply too afraid, don’t believe that it’s impossible and last but not least they don’t know how it’s done. This is a huge opportunity for you. Nothing will boost your credibility more than a collaboration with a medium well-known artist. There’s no doubt that this is one of the best ways to stand out. I’d be addressing this topic in one of my forthcoming articles in the series. Follow @IAm_BigDan or @TGMPromotions for future link(s).

5) Be All Over The Place

If someone googles your name and all that pops up is your Facebook or Twitter profile, that’s pretty lame. Unfortunately that’s the reality for most hobby artists. As soon as you’re aware of this you’ll see new opportunities to stand out. You should be all over the internet. If someone googles your name your official website should pop up, your Myspace profile, your Facebook fanpage, some YouTube videos, various pictures and ideally some of your Musics, interviews and news articles on blogs.

This subcommunicates that your music is good and serves you with a lot of social proof. You can’t get your songs on sites and blogs? Get a A&R, Publicist, PR etc. You should be ready to compensate a lil.   Go and implement at least one of these tips right now. Before I forget it: Another great way to stand out is to get better beats. If you’re really serious about making it in this game and standing out as an artist, I strongly recommend that you get some real high quality beats. Most upcoming artists just use free beats for their songs. Don’t make that mistake…Get a Good Producer and a skilled Sound Engineer.

Credits: Diract Powered by @TGMpromotions || 26BFAD35

Written by: @IAm_BigDan || #TeamGoodMusic Group

Officially #TeamGoodMusic Promotions


How To Stand Out As An Upcoming Artist

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