Dappy's Blog: THE WORLDS LARGEST INTERACTIVE MAKE UP & BEAUTY ROADSHOW holds 6th October 2013

Over 3000 business owners, press and exhibitors are expected to gather at the Hilton Metropole on 6th October 2013, for the 2nd MAKE UP SHOW LIVE EVENT and concurrent events across the world to showcase and educate over 15,000 global visitors.

Founded by Funmi Odegbami (CEO) of MiNK London in 2012, MAKE UP SHOW LIVE (MSL) is an annual international makeup & beauty roadshow setup to empower & educate women around the globe. It is the first and only interactive makeup and beauty expo in the world catering to the everyday woman. “The rapidly increasing international interest and success we’ve seen over the past year in our brand has made MAKE UP SHOW LIVE more ambitious than ever before,” added Louise Harwood, vice president. On 6^th October 2013 the luxurious Hilton Metropole hotel will host Makeup Show Live 2013. The first event was held in 2012 with glowing reviews, sold out capacity attracting over 1,000 guests and over 30 exhibitors; with contributions from Sleek and BECCA Cosmetics; and guest appearances from Natalya Nair and Eryca Freemantle. It is anticipated that this second global edition will be enlarged to over 100,000 sqm (4 events) in London, Lagos, Dubai and Sao Paulo drawing record attendance which includes a live broadcast of the event into millions of homes around the world. Making it the worlds largest Makeup & Beauty Roadshow.

The event will not only exhibit beauty and health products but also include beauty seminars, master classes, entertainment and more to: educate on consumer protection and enhanced skin health, encourage gender empowerment through entrepreneurship and skills transfers, promote self empowerment through confidence building. For this special second edition of MSL, Mink London has partnered with top notch PR and entertainment powerhouse Denise London Agency (DLA) to take this ground breaking event to even greater heights Major media outlets including The Guardian, Pride Magazine, FaceOn, Black Hair & Beauty, METRO, VOX Africa, CNN and Choice FM Radio will be covering the event during the promotional weeks and will be in attendance.

DATE: 6^th October 2013

TIME: 11AM-7PM (ALL DAY)

VENUE: Hilton Metropole Hotel, London

FOR ALL PRESS ENQUIRIES OR INTERVIEW REQUESTS CONTACT: ANNABEL BROWN PRESS OFFICER annabel@dlauk.com (mailto:annabel@dlauk.com) or press@dlauk.com (mailto:press@dlauk.com) DLA WORLDWIDE + 44 (0) 203 669 6143 | +44 7753 206 526 http://www.makeupshowlive.com

WATCH MAKE UP SHOW LIVE 2012 http://www.youtube.com/watch?v=giiIm33LvO4&feature=youtu.be (http://www.youtube.com/watch?v=giiIm33LvO4&feature=youtu.be)