Dappy's Blog: Win a Kia Cerato, home theatre & smart phones in the MTN Digital Music Mobile App Competition

Over 80 million Nigerian youths are set for excitement and fun on their mobile devices with the launch of the MTN Songstar Karaoke mobile App on Friday, 6th September 2013, at the Golden Plaza, premises of the leading ICT Company -MTN. The app which allows customers on the MTN network to select, listen and sing to a karaoke version of any of their favorite songs, both locally and internationally, from any genre of music, also includes features that enable users to record and share their songs on Twitter, Facebook and YouTube.

According to the Chief Marketing Officer, MTN, Larry Annetts, “The music app is quite different from any other apps in its category, because it’s interactive, engaging and above all, social.” He added that the app contains various songs from different music genres ranging from Nigerian hip-hop, R & B, Afro hip-hop and many others that meet the desires of the current generation of youths, especially the mobile and trendy.

However, customers with android phones [Vs. 2.3 & above], Blackberry 6, 7, 10 and the Nokia Asha series will be the first beneficiaries of the musical app as the telecommunications giant is already working on incorporating all other smart-phone operating systems. The app is available in the company’s app store: nextapps.mtnonline.com

Furthermore, in accordance with the gradual movement of the globe towards an overwhelming digital generation and MTN’s brand vision of leading her customers’ to a bold new digital world, the company has begun a new vista into the operation of the new digital world. As an industry leader, the company will be launching the mobile app with a Digital Music Contest.

The contest, which begins from now till the end of November promises exciting prizes for participants. The prizes range from a Porsche Cayman, Kia Cerato saloon cars, home theater karaoke sets, smart phones, a record deal under Nigeria’s popular music producer- Don Jazzy and a lot of other rewards.

Explaining the mechanics of the Digital karaoke Contest, the Digital Marketing Specialist, Arafat Manliki hinted that participants must first download the MTN SongStar app on their mobile devices by visiting the MTN app store, http://nextapps.mtnonline.com/30736 or send songstar to 131. Participants are further expected to select and download any song of their choice from the library of karaoke songs, after which they will sing, record and share on the MTN YouTube channel within the application.

Participants are thereafter expected to encourage friends and family to view their uploads on the MTN YouTube channel as uploads will be picked and rated based on the number of views recorded. The 10 uploads with the highest number of views will be adjudged and selected for monthly prizes. The monthly prizes include a Kia Cerato saloon car, home theater karaoke sets, smart phones and many other consolation prizes that will serve as incentives for participants.

Interestingly, at the grand finale in December, three participants with the overall highest number of views on YouTube, and another three selected through a wild-card procedure, will compete for the ultimate prize of a Porsche Cayman and a record deal under Don Jazzy. The winner will be selected based on finesse and musical craftsmanship.