Etisalat Nigeria has unveiled their first set of ambassadors – rapper Panshak ‘Ice Prince’ Zamani and Olamide Adedeji have signed endorsement deals with the telecommunications company.
We are told the deals have been under the works for a long while with the telecoms company being sceptical about going down the ‘endorsement craze’ path which have been threaded by rival companies MTN Nigeria and Globacom.
Both deals are worth around N20m each.
The rappers let the cat out of the bag as they tweeted at each other ‘The swaggg ETISALAT get bwuoy no be here!!! Ask @olamide_YBNL !!!!’, with Olamide replying ‘#EtisalatFrosh my nigga’
A rep for Ice Prince has confirmed the deal; ‘Yes it’s true, we’ve been on it for a while but it finally came through’.
Ice Prince & Olamide sign endorsement deals with Etisalat
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